"What characterizes a fast fashion product is that it is disposable and for immediate consumption – capturing the look of the moment. It is not durable and not built to last. It also should not linger in the wardrobe."
"Another aspect that characterizes fast fashion brands is that they only produce their products in smaller volumes that usually are not replenished, in order to minimize the risk of inaccuracy and being out of date…a ‘now or never’ policy."
Hines, T. and Bruce, M. Fashion Marketing: Contemporary Issues.
Finding thesis inspiration! My project will combine my love of fashion, web design, and photography.
Splatter Tote by EVENS